Fair Youth Campaign logo with white ring. Circle background and purple font.

FAIR YOUTH COVERAGE

Calling for fair & ethical reporting on children & young people.


 

100 YOUTH

100 DAYS

We know there is no shortage of young people doing good things, so we wanted to make sure their hard work, passion, and resilience are acknowledged. 

We have traveled all across Australia interviewing 100 young advocates, entertainers, musicians, actors, artists, CEO’s, sports enthusiasts, lived-experienced folk, you name it. Showing that positive youth stories aren’t rare, they’re just rarely told.

We are posting one interview a day, over 100 days starting September 1st, 2025.

The Problem

Image of young person in colourful shirt picking up a newspaper.

Perception is Everything

When stereotypes are purported by the news media, they influence how the public perceives young people.

They influence the policies that are made (or not made) for young people, and importantly, they influence young people’s perception of themselves. (FYA, 2020)

Youth feel news media don’t understand their lives
0 %
Youth crime headlines in QLD are negative.
0 %
The Australian used stereotypes when describing youth
0 %
Articles on Gen Z economic well-being were negative
0 %
Unsupported Headlines
0 %

THE SOLUTION:

FAIR YOUTH COVERAGE CAMPAIGN

WE ARE NYSO:
YOUTH SPEAK OUT

Leading the charge of the Fair Youth Coverage campaign is NAPCAN’s Youth Speak Out Council (NYSO). A collective of 18 young people from all across Australia.

NYSO knows first hand the impact negative news surrounding young people can have on their self-worth, their respective communities, and the public’s perception of them. At its most damaging level, negative rhetoric fuels stereotypes, discrimination and can translate into real-world violence.

That is why NYSO is calling on the media to report fairly and ethically on young people, and they’ve gone a step further and made it easy for journalists with guidelines and positive youth stories.

CHANGING THE NARRATIVE

Image of parliamentarians holding NAPCAN's Media Guide.

Launched in Parliament in 2024, the NAPCAN Media Guide was designed in the Northern Territory in collaboration with experts and young people, focusing on treating every child and young person fairly in relation to media.

These guidelines are an evidence-based, practical toolkit for journalists.


The guide will support the campaign’s call for journalists and media outlets to adopt ethical, strengths-based practices when engaging with children and young people.

Young people are either not represented in the media, or if they are, it’s often negatively. We want Journalists and media to utilise these guides to focus on a strength-based, solution-focused approach and include young people in the process.

A NATIONAL JOURNALISM AWARD

Receiving an award for the efforts in your work, storytelling, and ability to capture context and truth with a strength-based, solution-focused vocabulary is something NYSO values, so we want to value journalists who do just that. 

NYSO will aim to launch a National Journalism Award for reporting ethically and fairly on children and young people. 

Whether that’s through positive stories, or capturing issues young people are facing in their full context and intersectionality. 

We hope it acts as an incentive to those who might need a nudge or for those who already do it to keep up the good work.

GET INVOLVED / CONTACT FYC

REFERENCE

A report from Foundation for Young Australians revealed that young people’s voices are largely absent and often stereotyped in news coverage, stories, or headlines (FYA, 2020).

  • 66% believe that news media organisations have no idea what the lives of young people their age are like (Notley et al. 2020)
  • 81% of youth crime-related headlines in QLD were found to be negative (Riddle, S. et al., 2023)
  • 59% of of headline mentions about young people were not supported by quotes or case studies in the body copy (FYA, 2020).
  • 75% of The Australians’ coverage used stereotypes identified by the report, including dangerous, lazy, and lacking resilience (FYA, 2020).
  • 71% of articles that mentioned Gen Z on economic well-being were negative in sentiment (FYA, 2020).